Pre-Application Advice Service

We offer a Pre-Application Advice Service to support licensing applications made under the Licensing Act 2003. All licence application forms are available through the City of Wolverhampton Council website.


We are currently offering Pre-Application Advice on the following:

  • New Premises Licence
  • Full Variation
  • Personal Licence
  • Temporary Event Licences
  • Designated Premises Supervisor (DPS) Variation
  • Exceptionally Large Events Licence (over 4999 people)

Our aim is to assist you in applying for the correct level of licensing to suit your needs and to help mitigate any problems which may arise during the application process. We can help you to avoid common mistakes which can very often delay the progress of an application.


Application determination


Our advice and any assistance provided cannot pre-determine the outcome of a licensing application, especially if representations are received and a Statutory Licensing Sub-Committee hearing is necessary.


If representations are received and a hearing takes place before the Licensing Sub-Committee, the committee will consider the application and the representations on its own merits and determine the application accordingly. Licensing will not represent an applicant at a Statutory Licensing Sub-Committee hearing. It should be noted, however, that the applicant will still be invited to attend.


What’s included in the Pre-Application Advice Service?


Our advice service will help you choose the correct type of licence, and can include:


Advice and assistance on completing the application Advice on appropriate conditions Advice on Statutory Notices and Newspaper Advertisements Advice on polices that may need to be applied Advice on drawing up plans to accompany the application in accordance with the relevant regulations.

Benefits of the service


Save time, money and have peace of mind

Applications are often delayed due to basic errors (incomplete forms, defective notices etc). You can avoid these common delays by using our Pre-Application Advice Service. We will make sure your application is correctly completed and that you only apply to the best of our knowledge, for the appropriate licence.




There are fixed fees for this service and cover the cost of administration and delivery of the service. Costs are shown in the table below for each application type. All amounts stated are inclusive of VAT.


Please note: The Pre-Application Advice Service fees are in addition to the relevant statutory application fees. More information and the statutory application forms are available on the City of Wolverhampton Council website.


For some types of licence applications there are two cost elements to the Pre-Application Advice Service, which are detailed in the costs below and comprise:


  1. Initial Consultation Cost
    We will spend a short amount of time asking you some basic questions to determine the right application for you and any possible complexities. Payment will be requested prior to the consultation and is non-refundable, regardless of whether or not you decide to proceed with our Pre-Application Advice Service.

  2. Pre-Application Advice Service Cost
    After the initial consultation, should you decide to proceed with our service, the payment for the service will be requested upfront and is non-refundable.

Making payment

Arrangements will be made with you to take payment securely over the phone by credit or debit card or bank transfer.

New premises application

Initial consultation cost is £79.20 and the Pre-Application Advice Service cost is £554.40.

Total cost: £633.60

Apply now

Designated Premises Supervisor (DPS) variation

Pre-Application Advice Service.

Total cost: £79.20

Apply now

Full variation

Initial consultation cost is £79.20 and the Pre-Application Advice Service cost is £158.40.

Total cost: £237.60

Apply now

Temporary Event Notice (TEN)

Pre-Application Advice Service.

Total cost: £39.60

Apply now

Major event

Pre-Application Advice Service for exceptionally large events with over 4999 people.

Total cost: £237.60

Apply now

Personal licence

Pre-Application Advice Service

Total cost: £237.60

Apply now

Who cannot apply?


You cannot apply for the Pre-Application Advice Service if you carry out a similar business to the service, for example solicitors, licensing consultants, legal advisors. We operate impartially and free from conflicts of interest advice. Businesses should be aware that it is possible to obtain the same services as those offered by City of Wolverhampton Council elsewhere. We encourage businesses to make their own investigations with alternative providers as to whether the services are available elsewhere and to obtain the best value for those services.